Irene Njoroge

Irene Njoroge, founder of Personal Care Institute (PCI), has been a trailblazer in Kenya’s beauty industry. Starting PCI to elevate beauty careers, Irene trains students in hair and skincare, emphasizing skill and professionalism. Her dedication extends to creating a line of natural skincare products to counter harmful chemicals in cosmetics. Despite personal and financial struggles, Irene built PCI with perseverance, promoting safe beauty practices and financial responsibility. Known for her commitment to quality and ethics, she inspires others with her vision of "Beauty without Danger" and dedication to empowering her students.